The Academy Awards, also known as the Oscars, are an annual set of televised awards given out by the Academy of Motion Picture Arts and Sciences. Each year, the esteemed voters of the Academy gather together a host of important Hollywood contributors in an event dedicated to recognizing the best in cinematic achievement. These awards include “Best Actor in a Major Motion Picture”, “Best Actress in a Major Motion Picture”, “Best Director”, “Best Cinematography”, Best Original and Adapted Screenplay, and of course, the coveted “Best Picture” award. To win an Academy Award is considered a prestigious honor that few in the film industry will ever have the opportunity to receive…or so it was thought. This week, the Academy announced that they would be adding “a brand new category for outstanding achievement in popular film” which has been dubbed the “Popular Film Category”. The official details as to the criteria for this category have yet to be announced. What is certain, however, is that this is a completely moronic idea that is insulting towards the majority of films.
I first saw this news on an Instagram post. My initial reaction was that this must be a meme poking fun at the Oscars, but then I noticed that the post was published by none other than Rotten Tomatoes. This prompted me to check the official statement by the Academy to confirm that this was a legitimate motion by them. Upon learning this, I went nearly blind with fury. The idea of a popular film category is terrible for a few reasons, but before I dig into that, I need to give a little context about the current state of the Academy Awards.
In 1992, the Disney animated film, Beauty and the Beast became the first ever animated feature to be nominated for Best Picture. The significance of its nomination was rooted in the fact that animated films had long been considered unsophisticated entertainment for kids. By earning the nomination, Beauty and the Beast showed the world that an animated movie could have the grace and subtlety in its storytelling to be recognized alongside other live-action drama films. Furthermore, it opened the door for other animated features in the future to be recognized. However, in 2001, the Academy decided to create a category for Best Animated Feature. From that point on, any critically acclaimed animated films would go into that category. Now, it is true that UP (2009) and Toy Story 3 (2010) received Best Picture nominations after the new animated category, but I’ll discuss that more in a moment.
The real historic and groundbreaking moment in the film industry took place in 2004 when The Lord of the Rings: The Return of the King (2003) was nominated for and won 11 Academy Awards including Best Picture. It was the first time that a fantasy film had ever won Best Picture and the first time that a true genre film outside of drama and musical had won. This move showed that no matter what kind of film was made, as long as it was dedicated to the craft of filmmaking, it could be recognized for being the best among all films. Then, the moment that changed the film industry forever, making it what it is today; The Dark Knight (2008), Christopher Nolan’s critical and commercial hit masterpiece, was snubbed at the 2009 Academy Awards by not being nominated for Best Picture. As a response to the massive backlash for this decision, the Academy decided to expand its Best Picture category from five films to ten. This allowed for more films to be recognized in the category and is the major reason as to why Toy Story and Up were nominated as animated films. There is still debate as to whether this was a good decision since it gives more films the opportunity to be recognized but may also lead to the Academy recognizing more of the conventional drama films that fit their criteria even though they don’t deserve the nomination. Regardless, The Dark Knight’s impact paved the way for a growing superhero genre that has, for the most part, avoided any prestige from the Academy.
Still, the push for recognition from genre films increased in 2016 and 2017, with some success. Logan (2017), the emotional homage to Western films featuring a grizzled Wolverine, was nominated for Best Adapted Screenplay at the 2018 Oscars. Get Out (2017), a popular horror/thriller was nominated for Best Picture. Both of these films took strides towards bringing in more recognition for their respective genres. It seemed like the film industry was making progress and moving towards opening its tight circle of smaller and more obscure films…. until this latest announcement.
Now, all the work that has been going towards genre recognition will be eradicated. The Popular Film Category will essentially take whatever is a big hit, regardless of quality or cinematic achievement, and give out empty, meaningless awards to these films. Rather than having the quality of comic book films increase to where they can be recognized as Best Picture candidates, they will just be assigned to the Popular Film Category. If this Popular Film Category were around in 2004, The Lord of the Rings would not have won Best Picture, let alone been nominated. It would have simply been a “popular film”, and all of its cinematic splendor would go unrecognized in the real category. It’s almost like an award for participation. These films wouldn’t be awarded for being good, but instead, for being “popular”. What’s next? A category for Best Film Featuring Product Placement? Best Vegetable in a Movie? In fact, why have a single category at all, just break up the genres now. Best Biopic, Best Comedy, Best Supernatural Thriller. Each of these ideas is equally as ridiculous as the popular film category. Instead of adding legitimate categories that many people have been asking for such as Best Stunt Coordination or Best Voice Acting Performance, we get this. The only explanation for this, outside of sheer stupidity, is that this is an attempt to increase viewership for the awards show by having more popular films feature.
Hopefully, the amount of backlash this receives will change the Academy’s mind, and from the looks of it, there does seem to be a lot of backlash. Just check the comments in the Rotten Tomatoes post or read an article about it. Industry disapproval has spread with actor Rob Lowe and director Adam McKay (The Big Short) being some of the many vocal opponents. This may sound one-dimensional, but as it stands, this move by the Academy feels like a last ditch effort from a bunch of tight-lipped arthouse film snobs to boost viewership while keeping only a neatly-defined criterion of film designated for any true recognition.